A•TRUE is the True brand representing both True Value and True Beauty from “a cup of the finest black tea”.

The ‘Compagnie Coloniale’ brand is the first and oldest premium black tea brand in France. Delivering precious value as well as raw natural power from the finest black tea, unrivaled expert craftsmanship and expertise, it was selected from some of the highest quality tea leaves.

A•TRUE presents “True Personal Care”, with outstanding benefits and unique textures, all of which were formulated with various tea blends, having 200 years of proven quality in France.

A•TRUE wishes to revive the premium beauty of European royal courts of the 17th century.
They aim to bring their customers back to a time of lavish lifestyles and exquisite teas, and to immerse them in an authentic 17th century experience through a single sip.

All of our products at A•TRUE have been dermatologically tested, ensuring customers the safest options.