beauty you can trust
In 2019, Elad and Michel created Liwela to exclusively distribute cosmetics that care not just for our bodies but for our planet’s animals and environment. At the heart of Liwela’s philosophy is our understanding that today’s consumer wants something new: cosmetics that don’t harm their skin with harsh chemicals and that are also kind to the planet.
Understanding that beauty is in every body, Liwela was born to connect cruelty-free beauty brands it believes in with today’s eco-conscious customer who wants the same great results without damaging their skin or the environment.


caring is today’s beautiful
Today’s consumer is more aware than ever and buys brands that share their values of caring for our environment as well as our bodies. That’s why we created Liwela: To bring cruelty-free, vegan and natural cosmetics to consumers who care but still want excellent quality beauty products.
Liwela is the exclusive importer of cosmetic brands that share our philosophy of caring for the environment as well as the bodies of those who use them, so you can trust that all the products we supply will be kind to skin and environment.
It’s what’s on the inside that counts.